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CMS Puts the Kibosh on Misleading Medicare Advantage Sales Pitches

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-“Secret shoppers” found that 80% of agent calls with clients were inaccurate or insufficient. After reviewing thousands of complaints about “confusing, misleading, and/or inaccurate” Medicare Advantage ads, and using “secret shoppers” to document deceptive telephone sales pitches, the Centers for Medicare & Medicaid Services (CMS) announced it is putting its foot down on Thursday. Kathryn…

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Health insurance agents who serve the senior market will soon begin their training for Medicare’s Annual Election Period (AEP). Elie Harriett, co-director, Medicare Services, with Classic Insurance & Financial Services Co., recently provided some of the information agents need to know to effectively serve their clients.

Byhncmedicare

Many of the general rules governing Medicare remain the same, said Harriett, though some plans and benefits will change. Some rules are specific to agents while others may be helpful to their clients. However, Harriett said, there are always a few general rules agents need to know when dealing with clients. Here is an overview…